Building Blocks


Our building blocks will enable the content community to register, reference, rate, distribute, monitor, sell and resell digital content in new and easier ways. The project’s outcome will be a technical, legal and commercial prototype that can be applied to different business models. The key is to build the foundational standards and tools to enable interoperability and automation of end-to-end processes.

Content Identifiers

Currently, the media industry is still relying on identifiers that were designed for physical products such as printed books and magazines. However, traditional identifiers (like ISBN, ISSN or ISRC) fall short of the requirements for digital trade - and for individual journalistic articles they are missing altogether.
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Smart Licenses

Today, digital content licensing is a complex issue mostly dealt with by specialized lawyers. The idea behind Smart Licenses is to have a small, approachable, and practical set of basic licensing rules that help users without pro-level legal knowledge to create licenses that correspond with their intentions with little effort.
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Transaction Models

Transaction Models hold the promise for content to keep moving through the internet as it does naturally, while making it easier for news publishers and content creators to receive royalties from secondary or even tertiary use of their content.
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