1. License Profile for C2C and C2B Smart License
See scenario: Crowd Content Acquisition
Alice is a hobby photographer and has just taken a great snapshot of a celebrity participating in the “March for Science” in New York. Her friends encourage her to – for the first time – offer the photo to news companies for commercial use.
Creating Rights Profiles
Alice opens the (imaginary) “OnSight”-app and creates an ISCC for her photo. After this initial step, she uses the rights generator in order to create a rights profile for her content (i.e. the photo):
- Alice is the original creator (step 2).
- She chooses a temporally unrestricted license (step 4) since she does not see the value in limiting the term of use. She also opts for a territorially unrestricted license (step 6) in order to reach a global audience.
- Although Alice is aiming at professional media outlets to use her photo, she also welcomes the idea that private users might license her photo. But Alice does not feel comfortable of her content being altered or modified. So as a first step she selects “some private usage rights” (step 8), but leaves the option to allow for the creation of derivative works unchecked (step 9).
- Then she decides upon the “some rights” for commercial usage (step 10) and selects a broad range of usage rights in order to address the largest possible audience. In step 11, all boxes but one are checked by Alice, which allows commercial institutions to reproduce the photo, to make it available for streaming and downloading, lending and leasing – even to print the photo in an offline medium. The only restriction that Alice wants to make: The photo shall not be modified. Thus, she leaves the respective box unchecked.
- In the next step, Alice can decide on the auditory. Alice wants to permit a broad exploitation by the commercial licensees, so she checks both boxes in step 12, which allows commercial exploiters to use the photo for a specific user group (i.e. the users of a digital library or recipients of a newsletter) as well as to publish the photo to a general public.